Carpet Mills of America (“CMA”) believes in protecting your privacy and the confidentiality of your Personal Information. We acknowledge that you may have privacy and security concerns with respect to the information we collect, use, and disclose for allowing us to offer and provide our products and services to you. To this end, we have developed this Privacy Policy to balance the functionality of our Site and other Products with your control over your Personal Information.

Personal information is any combination of information, in the possession of or likely to come into the possession of CMA, that can be used to identify, contact, or locate a discrete individual (“Personal Information”) and will be treated in accordance with this Privacy Policy. Any information that cannot be used to identify a discrete individual (such as aggregated statistical information) is not Personal Information.

By using this Site or providing your Personal Information to CMA via other Products, you hereby consent to the transfer of your Personal Information to CMA, for the purposes described in this Privacy Policy.

PURPOSE FOR COLLECTION, USE AND DISCLOSURE OF PERSONAL INFORMATION

CMA collects, uses, and discloses your Personal Information in its normal course of business. The information may be used to plan new products or services, gauge customer satisfaction, measure awareness of products or services, or to test reaction to products, services or communications. Carpet Mills of America is committed to respecting and protecting your privacy. This policy explains how CMA collects and uses data that we obtain via surveys, website visit, third party advertising platforms and other primary research methods that CMA uses. Below are the primary uses of this information supplied to us:

  • Establishing and maintaining communications with you;
  • Providing requested content or services from CMA;
  • Responding to your inquiries about content and other services;
  • Making proposals for future service needs;
  • Notifying you of certain products, services, or events offered;
  • Processing transactions through service providers;
  • Protecting against fraudulent, suspicious, or other illegal activities; and
  • Compiling statistics for analysis of our sites and our business.

WEBSITE NAVIGATION INFORMATION

As you navigate the Site, we may also collect information through commonly used information-gathering tools, such as cookies and web beacons (collectively “Website Navigational Information”). Website Navigational Information includes standard information from your web browser (e.g., browser type, browser language), your Internet Protocol (“IP”) address, and the actions you take on the Site (such as the web pages viewed, and the links clicked).

  • Use of Cookies

Like many companies, we may use cookies on this Site. Cookies are pieces of information shared between your web browser and a website. Use of cookies enables a faster and easier experience for the user. A cookie cannot read data off your computer’s hard drive.
There are different kinds of cookies with different functions:

  1. Session cookies: a session cookie is only stored on your computer during your web session. They are automatically deleted when the browser is closed. They usually store an anonymous session ID allowing you to browse a website without having to log in to each page. They do not collect any information from your computer.
  2. Persistent cookies: a persistent cookie is one stored as a file on your computer, and it remains there when you close your web browser. The cookie can be read by the website that created it when you visit that website again.
  3. First-party cookies: the function of a first-party cookie is to retain your preferences for a particular website for the entity that owns that website. They are stored and sent between CMA’s servers and your computer’s hard drive. They are not used for anything other than for personalization as set by you. These cookies may be either Session or Persistent cookies.
  4. Third-party cookies: the function of a third-party cookie is to retain your interaction with a particular website for an entity that does not own that website. They are stored and sent between the third party’s server and your computer’s hard drive. These cookies are usually Persistent cookies.

We use cookies for the following purposes:

  • Where strictly necessary: These cookies are essential to enable you to move around the Site and use its features, such as accessing secure areas of the Site. Without these cookies, services you have asked for, such as obtaining a quote or logging into your account, cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you have been on the internet.
  • Performance: These cookies collect information about how visitors use a Site (e.g., which pages visitors go to most often, if they get error messages from web pages). They also allow us to record and count the number of visitors to the Site, all of which enables us to see how visitors use the Site in order to improve the way that our Site works. These cookies do not collect information that identifies a person, as all information these cookies collect is anonymous.
  • Functionality: These cookies allow our Site to remember choices you make (e.g., your user name, your language, region you are in) and provide enhanced features. For instance, a Site may be able to remember your login details, so that you do not have to repeatedly sign in to your account when using a particular device to access our Site. These cookies can also be used to remember changes you have made to text size, font, and other parts of web pages that you can customize. They may also be used to provide services you have requested, such as viewing a video or commenting on an article. The information these cookies collect is usually anonymized. They do not gather any information about you that could be used for advertising or remember where you have been on the internet.
  • This Site does use Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity, and providing other services relating to website activity and internet usage for CMA and its affiliates. Google may also transfer this information to third parties when required to do so by law or when such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser; however, please note that if you do so, you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.
  • Advertising: We use cookies and tracking technologies to help us develop our understanding of your interests and what content and services may be relevant to you. In addition, we have a number of partners that also use cookies and similar technologies to determine which of their products and services may be relevant to you.
  • The major browsers have attempted to implement the draft “Do Not Track” (“DNT”) standard of the World Wide Web Consortium (“W3C”) in their latest releases. As this standard has not been finalized, CMA’s Sites are not compatible with DNT.

Use of Web Beacons

  • The Site may also use web beacons (including web beacons supplied or provided by third parties) alone or in conjunction with cookies to compile information about users’ usage of the Site and interaction with emails from CMA. Web beacons are clear electronic images that can recognize certain types of information on your computer, such as cookies, when you viewed a particular Site tied to the web beacon, and a description of a Site tied to the web beacon. We use web beacons to operate and improve our Sites and email communications. We may use information from web beacons in combination with other data we have about our clients to provide you with information about CMA and our services. We will conduct this review on an anonymous basis.

Use of IP Addresses

  • When you visit our Sites, CMA collects your IP addresses to track and aggregate non-Personal Information. For example, CMA uses IP addresses to monitor the regions from which users navigate the Sites. IP addresses will be stored in such a way so that you cannot be identified from the IP address.

OTHER LEGALLY REQUIRED DISCLOSURES

CMA preserves the right to disclose without your prior permission any Personal Information about you or your use of this Site or other products if CMA has a good faith belief that such action is necessary to (1) protect and defend the rights, property, or safety of CMA, employees, or other users of this Site or the public; (2) enforce the terms and conditions that apply to use of this Site; (3) comply with a legally valid request from a competent governmental authority; or (4) respond to claims that any content violates the rights of third parties. We may also disclose Personal Information as we deem necessary to satisfy any applicable law, regulation, legal process, or governmental request.

In this Privacy Policy, the purposes identified above and in “Collection, Use, and Disclosure of Personal Information” will be referred to as the “Identified Purposes.”

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